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Is your practice using patient testimonials to build a patient base? Here are several tips to help you get started.

August 17, 2011
One of the most crucial elements of effective practice management is getting a healthy patient base. After all, doctors can’t practice their trade if they don’t have any patients to attend to.

Healthcare Success suggests that physicians use testimonials as a way to bolster prospects’ confidence and become an industry thought leaders. While doctors need to be mindful of HIPAA regulations, patient testimonials can be a powerful tool for reaching new clients.

As the source notes, many long-time patients are often happy to give testimonials, provided they have received high-quality care over the years. However, physicians need to remember that their clients are often busy – they don’t have the time to put pen to paper and draft long-winded praise for their doctors, no matter how deserving of it they are.

Therefore, practices should make it as easy as possible for patients to leave their feedback. By simply asking them to speak about their experiences and having a secretary write down their thoughts, doctors can get a potent piece of marketing material.

“Have a staff member take notes on exactly what the patient says. That staffer might remind patients of key aspects of the practice to capture the positive feelings about the results, practice capabilities and staff. Transcribe the patient’s words as they are expressed,” the news source notes.

The key is to consider patients’ time. Remember, a testimonial doesn’t have to be pages long – rather, a simple paragraph or even a few sentences can do the job.

Once the testimonial has been created, practices need to integrate it into their marketing efforts. If they use print materials, such as brochures, they could include a blurb on the inside.

Testimonials also make for good web content. Physicians could have a specific spot on their websites where they can post feedback from patients. If doctors have a presence on social media, they could also consider setting up a specific section on their Facebook pages for fans to leave comments and testimonials.

YouTube is another great location to post testimonials. Rather than having patients talk to a secretary, they could be recorded right at the office. People often like watching video content better than reading, so by creating this type of content, doctors may get even more mileage from their testimonials.

Regardless of whether practices use written or video testimonials, it’s crucial that they always ask patients for their full permission before making them public. This will help the practice stay out of any legal fiascoes and will also maintain the doctor-patient relationship.

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2 Comments leave one →
  1. Jill permalink
    August 18, 2011 6:50 pm

    Is there a example of how to wrie a document asking for a patient testimonal as they are checking out?

    • August 22, 2011 6:04 pm

      Hi Jill – The release form that we use was drafted by our legal team. If you don’t have a legal team, I would suggest doing a Google search for “testimonial release forms,” for some examples. – Mary

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